watts water technologies
st. Paul's Learning center

As a global leader of quality water solutions, Watts Water Technologies is not only committed to best-in-class products, but the education of contractors worldwide.

To do this, they developed a series of Watts Works Learning Centers around the world - each with state-of-the-art classrooms staffed with highly-qualified instructors to provide the hands-on training.

Our goal? To clearly show to contractors (and their company’s) that investing their time visiting a Learning Center will be productive, educational, and enjoyable.

Photography assets were also captured for their campaign.

Working with key Watts leadership, we coordinated a multi-day shoot to capture the entire experience from the perspective of a contractor through on-location interviews.

To prepare, we conducted pre-interviews with each contractor to learn more about their businesses and what would make them successful, and translated this into a cohesive, authentic story through told in their own words.

The result: a documentary approach that ensured the exact result the company was looking for.

“This has been the most instrumental part of our marketing campaign, and we are excited to do one for all of our Learning Centers!” - Greg Gyorda, Director, Employee and Customer Training at Watts Water Technologies