WATTS WATER TECHNOLOGIES
BACKFLOW BOB
[Industrial - Watts Water Technologies] With a growing trend to deregulate backflow testing, community water supplies are increasingly at risk for contamination from both public and residential connections.
But instead of a fear-based approach, Watts wanted to create something that could be memorable, upbeat, and fun - while still sharing dense, technical information in a digestible way.
Enter: Backflow Bob.
Accidental YouTube sensation. Backflow specialist.
Working with the Watts internal marketing team, we punched up a highly technical script, inventing a fictional character that would become a memorable (and friendly) face of the campaign - even giving him a custom jingle and reserving a real YouTube chananel in his honor.
KARL STELTER: Backflow Bob is like the Dad who discovers TikTok, makes one video, and becomes and overnight sensation. All the quirks his kids have been embarrassed about their whole lives? Internet gold, and he knows it.
Balancing entertaining scene-work with real and oftentimes serious information was the name of the game in this one - but by juxtaposing a grounded homeowner with this elevated character, we were able to deliver information directly AND have fun with it.
Because really - who wouldn’t want Backflow Bob taking care of your house?
Director: Karl Stelter
Client: Watts Water Technologies
Production Company: Journeymen Studios
Executive Producers: Karl Stelter
Featuring
Backflow Bob: BG Glickfeld
Gary Homeowner: Michael Ursu
Production
Producers: Karl Stelter
Cinematography: Nathaniel Regier
1st AC: Brendan Boyle
Gaffer: DJ Mclaughlin
Key Grip: Kevin Aguilar
Production Sound: Destiny Farrant
Production Assistant: Tony Stolfa
Post-Production
Editor: Karl Stelter
Sound Design: Austin Audio Laboratory
Color: Nathaniel Regier
