MASTER CONTROL SYSTEMS
MASTER vs 100,000 Amps
Arc Flash Hazard kills over 1,000 maintenance workers in the fire pump control industry every year - and Master is the first in the industry to invent a way to service the controller safely. AKA: without it blowing up.
Our mission: create a stylized film that would draw attention to an industry-changing product, while still getting the key technical points across.
While the invention itself is a huge step forward in the industry - how can people understand the impact of preventing something without seeing the problem first?
Further - no one in the industry has ever seen an Arc Flash in ultra slow-motion before.
Putting these two pieces of information together, we came up with a concept that would illustrate both the ‘before and after’, and walk the fine line of generating conversation - without being overly graphic.
PRODUCTION COMPANY: Journeymen Studios
DIRECTOR: Karl Stelter
PRODUCER: Karl Stelter
CINEMATOGRAPHER: Luc Delamare
AC: Dawson Taylor
GAFFER: Mark Davis
PHANTOM OP: Drew Lauer
PRODUCER: Karl Stelter
TALENT AGENCY: The Peak Agency
SCIENTIST #1: Robert Kemp
SCIENTIST #2: Lee Tielbur
EDITOR: Karl Stelter
COLORIST: James Knott
SOUND DESIGN: Defacto Sound
VOICE OVER: John Kubin
MUSIC: MusicBed
SPECIAL THANKS: Hussain Pirani, Editing.
