IMPOSSIBLE OBJECTS | CASE STUDY
GOOGLE x DIABLO: Crafting a virtual commercial
[CREATIVE BRIEF] Impossible Object is a groundbreaking virtual production company, able to bring once-impossible ideas to life in the ad-world with the exactly same quality as a Marvel film.
The challenge: they’re changing the workflow and process of the entire industry - and our job was both to clarify what their capabilities were, and to open the minds of agency creatives to what is possible.
Our Involvement
Working Impossible Objects, we first discussed their video objectives, and then mapped out how we could share their core message and capabilities through a case study that would excite their target audience: agency creatives.
We then distilled that story into approved interview questions and essential b-roll, which we shot and conducted over the course of 2 days, interviewing with both their founders, as well as agency creatives that experienced their work first hand.
This strategy enabled us to map out exactly what the film would look like ahead of time, get approval, and then edit that story together in their client’s own words. The perfect sales tool.
