BLÜCHER
CASE STUDY

BLUCHER, a Denmark based drain manufacturer, wanted to increase market presence in the American brewing industry for stainless steel drainage.

Tapping Journeymen, we collaborated on two concurrent video concepts to both raise awareness of the brand, as well as demonstrate results.

For the Case Study, we scrapped the traditional talking-head approach, and instead let the craft brewers success and passion for making the best beer possible take the spotlight. This included selecting the best possible equipment for their new factory - which would organically included our client.

For the Company Profile, we put together a short-list of voices that would authentically drive their brand narrative forward, both from an internal and client-based perspective. From here we conducted pre-interviews with our top picks, selected the best voices, and mapped out the entire story - all before any cameras touched down in Denmark for the three-day shoot.

Because of our organic approach, we were able to elicit authentic interviews and create a film that the brewery loved so much - they shared the final film on their own social accounts.

Within one week, my client got a direct referral from another brewery who followed Mad Tree worth $150,000.

Both films were used for digital marketing campaigns, social, and even internal recruiting.